Sally Fifer

President and CEO of Independent Television Service (ITVS)

ITVS is the leading provider of independently produced programs for PBS in San Francisco, California. Since 1991, ITVS has funded and presented more than 500 shows for public television. She is also Executive Producer of Independent Lens, a 29-week national series for PBS. Prior to taking the helm at ITVS, she spent nine years as the executive director of the Bay Area Video Coalition (BAVC).

She is the co-editor with Doug Hall of Illuminating Video, a widely used textbook on video art. She has received fellowships for executive training from Stanford and Harvard Business Schools, and holds a BA from the University of California, Berkeley and an MA from Stanford University.